The Artist as Technology, Part 1: Breaking The Adoption Cycle

A first look at what happens when we market musicians like tech products. (Hint: we already are.)

Cherie Hu
Cherie Hu
Feb 19, 2018 · 16 min read
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Drake in the music video for “Hotline Bling.”

The perils of “artist productization”

Optional reading list

The artist adoption life cycle

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Innovators

Visionaries

Pragmatists

…so what?


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