Building your Tribe and Why it’s vital to your online success

According to research, more than ninety percent of the human population has at least one social media account. While the fastest growing industry to date is Network Marketing, most marketers arrive at the social media arena with determination to make it work for them but, not without reservations. Many will entertain questions such as: Exactly how does social media activity impact my overall performance? Does online marketing grow my business, or obstruct my life? Is this approach to marketing my business capable of escalating my abundance and establishing online brand awareness, or would it be a waste of my time?

Relationships: What they look like and how they are formed

According to Christakis & Fowler (2009), your style of attachment influences every aspect of a relationship you embark upon. For this reason, understanding the self with clarity will facilitate your capacity to identify your strengths and weaknesses in any relationship you utilize; whether personal or business. Your attraction impression originates from the cradle and serves as a functioning paradigm to which all human interactions throughout your lifespan are assessed by.

Those attraction impressions generated in childhood hold all authority over how we act, and react to our urgencies, as well as, how we go about attaining fulfillment of them. Bowlby (2005) asserts that when there is a strong attachment model, the individual will appear fearless and self-assured; they find it very easy to engage with others, while satisfying the needs of themselves, as well as, the other individual. Unfortunately, when there is a dysfunction in the attachment style, the individual tends to gravitate towards those who meet the criteria of that defective model, typically ending up in relationships that continue to bring them down.

While visualizing this omnipresent human urgency may be perplexing, it is a dilemma all humans embody. Harris & Aboujaoude (2016) assert that thru innovation, the world has evolved into what is now referred to as a social culture; redesigning how our relationships are constructed. While evidence validates this theory, researchers are unsure as to when it began, as well as, what continues to drive it forward. None the less, it appears as though the portal to the world has inspired all the visionary thinkers to see opportunities this platform offers; driving the network marketing industry to the top of the charts.

While it is uncertain how each of the previously mentioned components correlate with creating a life of abundance, evidence supports people from all cultures come to social media for one human need or another; identifying your target audience requires some critical thinking.

Identifying your Tribe

The Law of Attraction claims what we think; we attract (Bryne & Griffitt, 1966). This theory also applies to our relationships in every facet of daily life. The vast majority of people find comfort in associating with people whose energies align with that of their own. This tendency is what is referred to as homophily (Knoke & Yang, 2008).

Homophily is evident in social media based on the trends in liking and following other people’s posts. Understanding this magnetism, social media platforms have created algorithms that generate content to foster relationships with likeminded people. Using the Facebook platform, anything you search on google will begin to emerge in your newsfeed. This algorithm is the “key” to identifying your tribe. Facebook plants the seeds for connection, homophily has the potential to occur, and the algorithms nourish the opportunities.

Building your Tribe; From the Ground Up

As you grow your tribe, you will need to remember that every team will develop its one unique culture; some are good, others not so good. Building a strong team culture requires you as the leader to lead with purpose, passion, and direction from the ground up. Block (2011) asserts that one of the benefits of social media is increasing self-confidence by assisting others in meeting their goals; this process propels you as the leader, and allows you to amplify your abundance.

The ways in which this is possible is by connecting with others from your communities, building that online relationship, and then identifying how your business can create positive impacts in their lives. Everyone has a story to tell and by sharing your story socially, you permit others to resonate on a personal level. This transparency shows your audience you are true to character, and through the process they establish trust in you.

Many people live with hidden illnesses but, behind the screen they feel normal. We know that this feeling of acceptance is vital to the overall mental health of humans, and gaining a sense of trust early on compels them to follow your pages on a consistent basis. The more they feel drawn to your energies, the more engaging they will become; sharing your content grows your reach on social media, which then generates more leads. Keeping in mind that positive minds seek likeminded individuals, it is vital to remain as transparent as possible throughout your online experiences to ensure that level of trust is never challenged.

The leverage of homophily and social media algorithms that stimulate connections with those like us can leave us feeling connected, appreciated, validated, and respected for our similarities we hold with others (Finger & Dutta, 2014). While this may be a potential benefit of social media, it is important to understand how diverse social media is. Just as daily life is diverse, so will the day to day activities of social media be. According to Block (2011), online platforms are a great way to learn about new cultures; they help eliminate the culture shock many network marketers are challenged by.

Maintaining a Healthy Tribe: Identifying the threats social media holds

As the leader of your tribe, it is your responsibility to not only walk the walk, and talk the talk but, it requires you to perform ongoing maintenance to ensure the vitality of your tribe is a healthy one. Where a commendable team culture will demonstrate qualities that are positive, supporting, and generate greater productivity from each member’s contributions, a deficient culture will have produce the opposite outcomes.

Social media has opened up an entirely new way in which marketers can pitch their business. This platform allows marketers to identify and reach their target audience, develop online relationships, and most importantly, create a magnificent sales funnel. Overall, this process has demonstrated a positive result in not only the global venture but, it has shown fruitful in brand awareness, customer engagement, customer loyalty, and conversion rates that are exceptionally high. However, there are potential threats to online business teams as well.

Being the social culture that we are, many people turn to social platforms such as Facebook to be used as a virtual diary; emphasizing their negative emotions. Unfortunately, these individuals fail to comprehend the detrimental effects this can have on their personal brand value, the team brand value, or worse yet the vitality of the company you represent. In addition to wreaking havoc on your level of professionalism or personal brand; negative posts shared with the masses not only holds the potential to reach your followers but, it is most likely to reach their contacts and spiral on through to a much larger market.

Another risk challenging the online marketer is encountering an unhappy customer. We know that media marketing is simply emotional marketing in a fancy way; our emotions control the way we act and react to scenarios. We all face unhappy customers from time to time but, there are those who will turn to social media to blast the consultant, business, or both. In time, these negative vibes will reflect the overall brand values of a business; resulting in net loss.

Using the M.A.K.E. (Monitor, Assess, Know, Educate) approach to grow your tribe and lead them to a life of abundance is the best practice.


Block, P. (2011). Flawless consulting: A guide to getting your expertise used. John Wiley & Sons.

Bowlby, J. (2005). A secure base: Clinical applications of attachment theory (Vol. 393). Taylor & Francis.

Byrne, D., & Griffitt, W. (1966). A developmental investigation of the law of attraction. Journal of Personality and Social Psychology, 4(6), 699.

Christakis, N. A., & Fowler, J. H. (2009). Connected: The surprising power of our social networks and how they shape our lives. Little, Brown.

Finger, L., & Dutta, S. (2014). Ask, Measure, Learn: Using Social Media Analytics to Understand and Influence Customer Behavior. “ O’Reilly Media, Inc.”.

Harris, K. M., & Aboujaoude, E. (2016). Online friendships, romance, and sex: Properties and associations of the Online Relationship Scale. Cyberpsychology, Behavior, and Social Networking, 19(8), 487–493.

Knoke, D., & Yang, S. (2008). Social network analysis (Vol. 154). Sage.


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