Phase One will get you to the top 5–10 percent of your field. Once you’re at this level, you are getting paid enough for your art to live on. This is key, as Paul Graham has said, “Once you cross the threshold of profitability, however low, your runway becomes infinite.” He calls the lowest tier of profitability, “Ramen Profitable,” which means a startup (or business of any sort) makes just enough to pay the founders’ living expenses.
How to Become the Best in the World at What You Do
Benjamin P. Hardy

Here’s why there’s limitless possibilities here. You can also acquire customers at less than you’ll earn from them. Then you can spend as much on marketing as you want.

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