Put most simply: when the why is strong enough, you’ll be willing to do any how. The clearer and bigger the why, the bolder the how. Hence, if you 10x your why, you’ll have insights about how to do things far more effectively than the norm. As Dan Sullivan has said, “When 10X is your measuring stick, you immediately see how you can bypass what everyone else is doing.”
The Primary Barrier Stopping You From Everything You Want In Life
Benjamin P. Hardy

This paragraph should be read over and over and over until it sinks in.