The golden rule of writing is that you must know your audience. You must know a lot about them and their needs so that when you write, they know you understand where they’re coming from. If you do that, if you meet them where they are, you can lift them up to where you want them to be.
8 Steps You Must Take to Write a Book
Jeff Goins

You have to know what they want, and give it to them in the most beautiful way possible.

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