Dear “review” watchers, stop watching the wrong!

You know spending a good amount on a gadget isn’t easy for most of you. Savings of a few months, or instalments for the next few, is how you plan to purchase a smartphone you might or might not fall in love with.

While thinking to purchase a phone, you know that there are almost no chances of you getting some time to test it out, get an actual hands-on experience, except if you decide to buy a phone that is actually available at a store you visit. Phones have become so exclusive, that you have to be on a virtual line, set yourself up to hit the “Buy Now” button on a particular time to then pay and purchase it. Or even worse, look for someone who is generous enough to share an invite.

But are you doing enough justice to yourself and the purchase, by trying to pull the trigger too soon after following the one-day reviews? or the same-day reviews? I mean, the phone just got launched and every blogger, media person, or a reviewer would not get time to even properly judge the build quality, keep aside its performance and battery usage. And you jump on to Youtube, searching for the reviews of the phone. Seriously?

We bloggers, who actually genuinely spend time (and we won’t call it hard work, since that is what we love doing) for over a week to judge the phone’s value, keep blaming those bloggers who do it just to be the leader in the rat race, but there is a huge audience of that rat race, who can be held equally responsible for this to happen.

Hands-on Review, Review (Hands-on), Quick Review, Early Review, and what not — these are seen just within a few hours after the phone is shown for the first time to the world. “Review”, the word holds a lot of strength, but now it looks too mainstream, since there are lots of people who actually use that word to search on the very same day when the launch happens.

What do you expect? Would you be really happy if someone churns out a review reading out the specs sheet, and blindly talks about its performance without testing it? It’s a “Search engine optimization” game and you are slowly becoming a part of it, making the game bigger, instead of seeing it getting diminished.

A very humble request — Please stop encouraging, watching, liking, sharing, and commenting-on those videos which don’t add any value to your purchase decisions. You might be mislead, a lot, and then will regret your decision of purchasing a phone because you watched an early review of it, and got something you didn’t expect.

~ Chetan Bhawani (Twitter: chetanbhawani), Gizmo Times