Ninebot: The Chinese Firm that Dominated the Global E-scooter Industry

With urban cities becoming more congested, a new trend dubbed “micro-mobility” has started in recent years to alleviate traffic conditions. Micro-mobility refers to the use of other urban transportation other than cars and mass public transit to travel from a point to another. Bike-sharing is an example that became hugely popular around the world. Electric scooter (also known as E-scooter) on the other hand, has caught on in the United States (US). Unbeknown to many, up to 90% of the e-scooters travelling across the walkways in the US are produced by Beijing-based Ninebot Inc.

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