A Case Study: Complete design process for a delivery & logistics App (GO LOGISTICS & DELIVERY)
Introduction
Let’s consider this scenario- you need to get your documents from your home to your workplace and you need it urgently or you need your belongings moved from an old apartment to a new apartment. Wouldn’t it be great if there’s a reliable courier service that could help grab these things for you ? This brings us to our problem statement
Delivery and logistics services involve the transferring of goods or parcel from supplier to the customers. The industry is linked to different businesses that involve supplying items to their customers at their specified locations. Incorporating an on-demand delivery platform boosts your business by instantly facilitating customers. In the internet age, a lot of businesses have gone online in order to meet the users’ demands.
To solve this problem, we need to understand what exactly is the current situation with logistics and how the users are dealing with it.
Research Methods:
Interviews:
In order to understand more about the users, I need to talk to them and understand what are their problems, specifically on Logistics and Delivery. This can be done through various methods. I interviewed different individuals to understand their needs in terms of logistics services. Every interview took nearly 10 min durations each, in which I asked a concise amount of questions to get the info about users and their experiences with existing logistic services and also found out about their needs.
The interview questions consists of basic questions, how users get packages delivered, the process it takes and their biggest challenges while using logistics services.
Research Questions:
User Personas:
Carrying out interviews tell a lot about what the users experience, what they want, what is lacking, etc. After conducting the interviews I had a lot of insights. Compiling several interviews helped me create user personas to get an idea of what are the exact needs of the users.
I was able to create user persona which is a fictional representation of an ideal user. This stage helps me build empathy with my target users and identifying exactly what they need from the product I'm designing. These persona were generally based on the user research and incorporates the needs, goals, and observed behavior patterns of my target audience.
Pain Points:
After creating the personas, I listed out pain points which are specific issues by prospective user. These pain points include any problems the user may experience along their journey.
Feature Ideation:
Feature ideation is one of my favorite part of the entire process. Here’s where app designers create miracles. I had to brainstorm and come up with features to suit the users’ needs. Some ideas had to be eliminated due to the practicality and feasibility. After few sessions of brainstorming, I finalized some features that were going to be used to create my first prototype/wireframe.
User Flow:
The user flow is a chart or diagram showing the path a user will take in this application to complete any task. My idea of creating the user flows is to build intuitive design products, present the correct information to users at the right time, and allow users to complete desired tasks in as few steps as possible.
Paper Sketches:
To get an idea of what I'm to design, I created the basic structures with paper sketches. This gives a rough visuals of what would be created. This is how it looked after the rough sketches:
Digital Wireframes:
Low-fi designs
I used Figma to create the low-fi digital wireframes to depict the features while paying little attention to how the application actually looks like. This saves time to test out different ideas rather than directly getting into the details of the app.
Final Design Prototype:
GO LOGISTICS & DELIVERIES:
Once the digital wireframes were done, and I had an idea about the structural view of the app, I started designing the polished prototype in Figma. The home page had to be catchy for the user, having all important features on board. This had to be done considering no clutter was created, thus confusing the users. Features like tracking orders using order tracking number, and fund wallet etc. were placed on the main screen.
Users could now select what type of courier they want, if they require the bike, truck and cargo shipment service.
Watch the Prototype
Conclusion:
Many times while creating new products, you have a straightforward aim towards the users you want to target. A single user persona can give you the idea of their needs and wants. This idea of this project was to make logistics and delivery seamlessly easy.
Future steps:
- New features to improve the user experience.
- Update the fund wallet feature.
- Usability tests
Thank you for reading.
