PinnedChiara AngoriinBootcamp1 book in 5 quotes — “Hooked” by Nir EyalThis series showcases design books to see if they catch your…7 min read·Dec 8, 2023----
PinnedChiara AngoriinCasavoMy 1st year as a solo content designerHere’s a summary of my transition from UX Writing to content design, the challenges I faced working solo for the first time, my…12 min read·Oct 2, 2023--1--1
PinnedChiara AngoriinCasavoContent design and data: a love storyHow a content audit led to a 20% reduction in marketing spending, a +12% of CTA conversion rate, and ended the “what is content design?”…12 min read·Jan 16, 2023--3--3
Chiara AngoriinCasavo“You shall not pass”: improving lead quality by lowering conversion ratesThat time we decreased a vanity metric by 69% and increased a more actionable and business-centric metric by up to 136%.7 min read·4 days ago----
Chiara AngoriinCasavoWhen there was no safety net: our “Priority” featureHow Casavo tackled a real challenge with a new feature and turned things around.7 min read·Feb 8, 2024----
Chiara AngoriinBootcamp1 book in 5 quotes — “Indistractable” by Nir EyalThis series features design books, giving you a sneak peek to help you decide if you’d like to read them.6 min read·Dec 15, 2023----
Chiara AngoriinCasavoDiving into the chaos: a design case studyDive into the transformation of Casavo’s home estimate page, as design and content unite to elevate user experience. Navigate through the…9 min read·Nov 20, 2023----
Chiara AngoriinCasavoPost-mortem: how a sorry email had the best open rate ever reachedQuick case study of how talking as real humans can really spice up things at your company. Numbers speak up for themselves.6 min read·Jun 28, 2023--2--2
Chiara AngoriinCasavoFighting information asymmetry in 1000 x 600 pixelsFew people love and even understand the real estate sector — but they are forced to interact with. How might we improve its UX?7 min read·Mar 14, 2023--1--1
Chiara AngoriinUX CollectiveBuilding inclusive products for trans peopleAnswering trans people’s needs online can create a safer digital environment and lead to a more diverse workforce in Tech. Breaking news…12 min read·Jan 11, 2023--8--8