Why Uglies Know The Secret Ingredient Of Digital Marketing

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Once upon a time, there was a little girl born in cold Russia. She was known to have beautiful blue eyes, golden hair, a kind heart and charming smile. I was her ugly sister with a sharp tongue and inquisitive mind.

Every day, everybody’s attention and admiration would gravitate around my little sister, leaving me alone most of the time in my ivory tower with my adventure books, imaginary friends and millions of unanswered questions, yet…

Time passed like flying birds and one day I found myself possessing a degree in General Arts and the irresistible impulse to embrace the unknown. I left my hometown to get a job in the alluring Moscow. Due to my volunteer work, I got a job for a startup company. We were 3 employees — The owners, a hipster couple, and I.

Because of that, wearing a lot of hats was a requisite. I was the salesperson, the HR consultant, the accountant, the marketer and the cleaning lady. Luckily for us, the company grew fast in the last 3 years and the owners let me choose the direction of the job I would like to perform. My goal was to become the Head of the Marketing Department. Being their first employee and the only one with some marketing experience, the request was not so outrageous.

As a result, I started to watch a lot of YouTube videos, read articles, listened to marketing podcasts; however, I felt I did not have the right framework; I was missing the real-world experience, the feedback, and the guidance.

Until finally, I enrolled into the Digital Marketing Nanodegree from Udacity. The main reason for choosing this course was that it was unique and built in collaboration with industry experts. I have one-on-one mentorship, 8 projects, and 3 months worth of top content. I am in my 3rd week and I am amazed by how much I have learned so far. I am confident the Digital Marketing Nanodegree will help me quickly improve my skills and help the company become even stronger.

By the way, my sister married a Russian mogul and they moved to France. I possess 0.3 bitcoin and still an inquisitive mind. I am the “diamond in the rough”.