Why do just 25 of 35K+ Marketing & Sales books have “Listen” in the title?
The reasons that just 25 of more than 35,000 Marketing & Sales books in the Kindle bookstore have "Listen" in the title:
- Marketing has become synonymous with making noise, not listening.
- Marketers are still too often measured on activities (i.e. noise), not results. Getting good results means you have to listen to your customers before you start making noise.
- The Marketing-Industrial Complex (agencies, software companies, media/publishers, consultants) earns far more money making noise than listening.
- Marketing software is better at automating campaigns than listening at scale.
Any other reasons you can think of?