Scott Brinker – Medium

Scott Brinker

Why Google, Dropbox (and Many SaaS Platforms) Are Trying to Win the One-Window Test

In the last few months, Google, Dropbox, and GitHub have all launched deeper integrations between their products and third-party apps.

3 min readFeb 15, 2019

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Why Google, Dropbox (and Many SaaS Platforms) Are Trying to Win the One-Window Test

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Scott Brinker
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The Startup

A Platform Field Trip: 9 Principles from the Best Cloud Companies in the Bay Area

by Scott Brinker, VP Platform Ecosystem, HubSpot

11 min readJan 11, 2019

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A Platform Field Trip: 9 Principles from the Best Cloud Companies in the Bay Area

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Scott Brinker
in
ThinkGrowth.org

AI in marketing today is both overrated and underrated

A recent study by Resulticks found artificial intelligence to be the most over-hyped term in marketing today. And that was with stiff…

8 min readApr 26, 2018

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AI in marketing today is both overrated and underrated

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Scott Brinker
in
ThinkGrowth.org

One thing everybody forgets about Gartner’s hype cycle

The gaps between hype and reality are opportunities

4 min readApr 2, 2018

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One thing everybody forgets about Gartner’s hype cycle

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Scott Brinker
in
ThinkGrowth.org

How to Build a SaaS Platform 3rd-Party Developers Will Love

It requires a special blend of technology, business opportunity, and mission that shouldn’t be underestimated

14 min readDec 11, 2017

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How to Build a SaaS Platform 3rd-Party Developers Will Love

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Scott Brinker

The Great Marketing Migration

While there are numerous reasons why agency businesses are struggling today, the underlying gravitational pull they’re fighting is this…

5 min readAug 8, 2016

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The Great Marketing Migration

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Scott Brinker

The latest statistics on the profession — and impact — of marketing technologists

The good folks at DataXu, in collaboration with market research firm MORAR and Withpr, have produced a fantastic quantative research study…

6 min readAug 1, 2016

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The latest statistics on the profession — and impact — of marketing technologists

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Scott Brinker

Microsoft buys LinkedIn: the largest martech acquisition in history?

Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. This is the largest acqusition in Microsoft’s…

9 min readJun 28, 2016

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Microsoft buys LinkedIn: the largest martech acquisition in history?

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Scott Brinker

Scott Brinker

VP platform ecosystem at HubSpot, editor of chiefmartec.com, chair of #MarTech Conference, author of Hacking Marketing, and former CTO of ion interactive.

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