Scott BrinkerWhy Google, Dropbox (and Many SaaS Platforms) Are Trying to Win the One-Window TestIn the last few months, Google, Dropbox, and GitHub have all launched deeper integrations between their products and third-party apps.Feb 15, 20192Feb 15, 20192
Scott BrinkerinThe StartupA Platform Field Trip: 9 Principles from the Best Cloud Companies in the Bay Areaby Scott Brinker, VP Platform Ecosystem, HubSpotJan 11, 2019Jan 11, 2019
Scott BrinkerinThinkGrowth.orgAI in marketing today is both overrated and underratedA recent study by Resulticks found artificial intelligence to be the most over-hyped term in marketing today. And that was with stiff…Apr 26, 20181Apr 26, 20181
Scott BrinkerinThinkGrowth.orgOne thing everybody forgets about Gartner’s hype cycleThe gaps between hype and reality are opportunitiesApr 2, 20184Apr 2, 20184
Scott BrinkerinThinkGrowth.orgHow to Build a SaaS Platform 3rd-Party Developers Will LoveIt requires a special blend of technology, business opportunity, and mission that shouldn’t be underestimatedDec 11, 20172Dec 11, 20172
Scott BrinkerThe Great Marketing MigrationWhile there are numerous reasons why agency businesses are struggling today, the underlying gravitational pull they’re fighting is this…Aug 8, 2016Aug 8, 2016
Scott BrinkerThe latest statistics on the profession — and impact — of marketing technologistsThe good folks at DataXu, in collaboration with market research firm MORAR and Withpr, have produced a fantastic quantative research study…Aug 1, 2016Aug 1, 2016
Scott BrinkerMicrosoft buys LinkedIn: the largest martech acquisition in history?Last week, Microsoft announced that it was acquiring LinkedIn for a whopping $26.2 billion. This is the largest acqusition in Microsoft’s…Jun 28, 2016Jun 28, 2016