Competitor Analysis for Uiza

Chi Kim
Chi Kim
Nov 2 · 3 min read

Objective:

Finalize competitor Analysis for Uiza in India market

Methodology:

  • Select competitors for analysis, including both direct and indirect competition
  • Gain an overview understanding of each competitor
  • Figure out how each competitor goes to market and acquires customers
  • Analyze the product offering, including features, price, strengths, weaknesses, whether it’s offered as a freemium or free trial, and the competitor’s overall business model
  • Identify the channels competitors use to advertise and deliver their products
  • Analyze the satisfaction level of your competitors’ customers
  • Report

PART 1: CHOOSE OUR COMPETITORS FOR ANALYZING

First of all, we need to list all products which we supposed to be our “competitors”. There are 4 types of “competitors” as below:

  • Alternative: Not direct competitors, it’s the way our customers often use wihtout your product
  • Direct Competition: Direct Competition = same customer + same problem + same/similar solution
  • Different Problem: Different Problem = same customer + different problem + same/similar solution
  • Different Customer: Different Customer = different customer + same/similar problem + same/similar solution
  • Different Solution: Different Solution = same customer + same problem + different solution

After research on internet, asking Kevin and “Alexa”, we have some name as below:

Because we want to focus on Indian market then we choose 5 competitors to analyze as below:

  1. Agora.io
  2. API.video
  3. AWS media services
  4. Wowza
  5. Mux.com
  6. Katura
  7. Akamai
  8. bitmovin

I choose the most important competitors based on asking Hoang Anh which one mentioned while talking to developers in India.

PART 2: FIND OUT INFORMATION ABOUT COMPETITORS

We list all information which we need to know during research:

We use some tools for analyze:

And we fill information in matrix below:

Raw link data: https://docs.google.com/spreadsheets/d/18E72EQubc5CgIEtjTVKMl0DY0egGXKQqxpqjJUKR-lE/

Customer ReviewAlmost good review but complaint about price (not cheap as they thought)

PART 3: CONCLUSION

The 4 most important questions which we need to answer after research:

1- What kind of personas of our competitors?

All of our competitors are almost the same personas: they are always focus on developers and their segment for business are usually Ecommerce (Retail)/ Education/ Game/ Social.

2- How our competitors choose for KEY MESSAGE?

  • Agora.io: They used a lot of successful user cases to expand their value and their key message. They focus on key message: “We are professional in building a live streaming for your application — Take a look!”
  • API.video: Only new product with less feature, they really focus on message “Simplicity”. At first sight, they are not something too expensive but not cheap. In channels of marketing, they are not really using PR content but they focus on developers communities and SEO.
  • Akamai don’t take advertising for livestream — their main key message is about CDN.

3- How our competitors define their VALUE PROPOSITION?

Wowza: Only focus on live stream (both audio and video) in Indian Market

4- How about Pricing modeling and Pricing point?

They are all not defining as “cheap” but “favorable” price.

Reference

MentionLink

https://venturebeat.com/2018/11/20/agora-raises-70-million-to-grow-its-voice-video-and-broadcasting-sdks-globally/

https://www.agora.io/en/agora-case-study-gravy/

https://equalocean.com/ai/20190524-agoraio-catching-the-wave-of-live-streaming

Culture code

https://www.readitquik.com/interviews/cloud-3/a-quick-peek-into-the-vast-world-of-cpaas-with-reggie-yativ-ceo-at-agoraio/

Customer’s stories

https://medium.com/agora-io/video-calling-using-agoras-javascript-sdk-73ba0a315cbd

Customer’s stories

https://www.codeproject.com/Articles/1247956/Add-Video-Calling-in-Xamarin-apps-using-Agora-io-2

Partnership’s view

https://webrtc.ventures/2018/06/tech-review-and-our-experience-using-agora-io/

Tech community

https://stackoverflow.com/questions/tagged/agora.io?sort=votes

Customer’s review

https://www.producthunt.com/posts/api-video

Competitive Analysis: How To Conduct A Comprehensive Competitive Analysishttps://www.mykpono.com/how-to-conduct-competitive-analysis/
https://www.shopify.com/blog/competitive-analysisAlternatives vs Substituteshttps://matthopkins.com/business/alternatives-vs-substitutes/How to Figure Out Your Competitors’ Revenues in About 70 Seconds

https://www.saastr.com/how-to-figure-out-your-competitors-revenues-in-about-70-seconds/

Chi Kim

Written by

Chi Kim

Product Manager from Uiza.io

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