How the idea for Chimasu, a subscription box for Asian snacks, came about

The Itsukushima Shinto Shrine, near Hiroshima, Japan

A few years ago, my friend and I set out on a holiday that would take us across Far East Asia. It wasn’t the first time I had been to the region, having been there four or five times as a kid to visit relatives. This said, I was looking forward to seeing what my grown up impressions of the continent would be like. Alongside me, my intrepid friend was very excited to be visiting the Far East for the very first time.

Our journey started with a flight from the UK to Thailand. On our first evening in Bangkok, we both fell in love with the culture and the food; the eclectic tastes and smells of food on offer at the night markets was out of this world, and the supermarkets contained row after row of snack products — many (but not all) we were excited to try. We tried everything from Krating Daeng, the original drink which Red Bull was based on, to dried mangos and apricots, and to spicy nut assortments.

A similar story emerged through the rest of Asia. We traveled to Vietnam, Malaysia, Singapore, Hong Kong, Taiwan and Japan, and became obsessed with trying out new foods and snacks. This resulted in us finding many new favourites! Some were strangely similar to what you may find in the UK albeit often with a twist; others so wildly different that they triggered tastes we never thought existed. I would love to take this opportunity to go through all of these now but this is essentially the purpose of Chimasu and this blog.

To cut a long story short, upon returning to the UK, we realised that it was very difficult to find many of the Oriental snacks which we had become accustomed to. Not only did we want to continue eating them but we also wanted to share our new favourite snacks with friends and family. Thus, we came up with the idea of Chimasu, a monthly subscription box which provides a box filled with original snacks from Far East Asia.

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