Elizabeth ChinginThe Viewfinder#NewMexicoTRUE: Sparking State Pride and Wanderlust with Video StorytellingPrior to 2012, the state of New Mexico didn’t have a cohesive tourism marketing strategy. Its tourism department focused mostly on…Aug 31, 2017Aug 31, 2017
Elizabeth ChinginThe ViewfinderBob the Bridge: How Visit Omaha Turned a Pedestrian Bridge into a Local CelebThe Bob Kerrey Pedestrian Bridge in Omaha is a very impressive structure — in both its architecture and especially in its quirky new…Aug 17, 2017Aug 17, 2017
Elizabeth ChinginThe ViewfinderHow Visit Lex’s Horse-Filmed Commercials Became a Huge SuccessFrom the grass growing beneath their feet to the flags flying above their head, everything in Lexington, Kentucky is dedicated to its…Aug 11, 20171Aug 11, 20171
Elizabeth ChinginThe ViewfinderHow New Orleans TMC Evolved Their Blog & YouTube Channel Into a True Insider’s GuideSome tourist destinations have to dig deep when promoting attractions that might lure visitors. New Orleans, on the other hand, has the…Jul 21, 2017Jul 21, 2017
Elizabeth ChinginThe ViewfinderDoors of Thrones: How Ireland Rose into the Travel Limelight with Game of ThronesLuck doesn’t materialize independently. Luck only happens when one identifies and seizes an extraordinary opportunity that they could have…Jul 13, 2017Jul 13, 2017
Elizabeth ChinginThe ViewfinderSheep View: How the Faroe Islands Created The Most Viral Tourism Marketing Campaign On A Shoestring…It all began with the goal of getting the Faroe Islands on the map — literally.Jun 27, 2017Jun 27, 2017
Elizabeth ChinginThe ViewfinderHow Travel Manitoba Reveals Its Hidden Beauty through InstagramIf social media activity could serve as a measure for civic pride, then you’d be hard pressed to find a Canadian province whose residents…Jun 20, 2017Jun 20, 2017
Elizabeth ChinginThe Viewfinder7 DMO Websites that Deliver Beautiful Visual ExperiencesThe travel industry is all about inspiring people to experience new places, people and pursuits.Jun 14, 2017Jun 14, 2017
Elizabeth ChinginThe ViewfinderHow these 2 DMOs Collaborate on their Content StrategyA conversation with 2 digital content coordinators.Jun 14, 2017Jun 14, 2017
