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Inserting game play elements in UX so as to enhance user engagement is a 21st-century phenomenon. You can use it to inject fun elements into applications and systems that might otherwise lack immediacy or relevance for users. Furthermore, it can be incentivized to achieve goals.

Gamification works as it triggers real, powerful human emotions. It can pose challenges that users enjoy and also motivate them.

You can gamify systems in various ways to increase user engagement.

For instance, providing rewards for completing an otherwise unappealing task, adding tracker in a fitness app, introducing a gamified system that puts the user…

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Today, different businesses and educational institutions are using e-learning apps to offer online training and teaching, which can be both formal and informal in nature. And the benefits are many.

If you take a look at the statistics, e-learning can increase retention rates by 25% to 60%.

But not all e-learning apps or courses are as engaging as they should be according to a survey. You can see it in the infographic below. E-learners become frustrated with many aspects of the courses.

A flat lay on desk with keyboard, pen, glasses and notebook with a graphical representation of 8 as a human figure
A flat lay on desk with keyboard, pen, glasses and notebook with a graphical representation of 8 as a human figure

If the first thought that crossed your mind when you read the title of the article was “What does Psychology has to do with UX Design?” then, yes, that’s what we thought too, now that we’re on the same page, let’s end this article here. Cheers!

Okay! Jokes apart. The question is what’s design psychology and how and why it is relevant to creating a better UX? …

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Image from Unsplash, edited by UXTeam

Many clients and companies, especially in the field of design, underutilized the abilities of their designers, for example, asking them to create design prototypes or assigning them trivial UX audits, competitor research, etc. It is like hiring a marketing specialist to manage a company’s CRM interface.

Also, many designers have ingrained in themselves that their primary goal is to make designs that are insightful and aesthetically pleasing. They are yet to learn how to treat a project from a business perspective, think strategically, learn the primary objectives of the business, and align the designs accordingly.

In this article, we’ll learn…

Chintan Bhatt

Founder and Design Director at UXTeam

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