5 Video Testimonial Tools that scales User-Generated Content Marketing.
Ever watched a brand's video testimonial you came across or shared by your friend and you got so engrossed to the extent of trying to order their product or service?
If you have, then the power of customer testimonial videos got hold of you.
77%! That's the percentage of people who have watched a brand's testimonial video and they say it has played a part in convincing them to buy their product or service according to Wyzowl.
Video testimonials serve as leverage for you to scale your User-Generated Content Marketing efforts, attract more customers, and retain them.
In this article, you will get access to up-to-date powerful video testimonial tools that will help you achieve your customer testimonial video goals.
What is a Customer Video Testimonial?
First off, let's understand what User-Generated Content Marketing means, according to Hootsuite, User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.
Here are examples of User Generated Content –
This is one from Alok Suman, a written content review from him on his experience using primostats stats tool
Here's another creative text UGC layout by popular automation software, Zapier…
User Generated Content can also be in the form of video formats and that's why it's called Video testimonials.
Here’s what Startup investor, Julian Shapiro had to say about User-Generated content
Sometimes users generate share-worthy content for you. If they do, that’s vastly preferable to creating content on your own—because now you have a scalable and viral content engine.
Now, let’s define Video testimonial.
A Video testimonial is a simple short video of a loyal customer sharing their experiences and results gained from using a brand's product or service.
Above is an example of a video testimonial showcasing a customer's story and experience from using a video software tool.
While Video testimonials are becoming useful for many brands, there are still brands getting results from written customer reviews. Let's dig into the differences between them
Video Testimonials vs Text Testimonials?
1.8 million words! That's the worth of a single video according to a study by McQuiver Forrester – “How video will take over the world”.
These days, it's hard to get motivated enough by a written review/text testimonial on a website because they can be faked and worse, they are increasingly overused.
Check out every B2B company's website, same generic text testimonials, and a few video testimonials.
There is no denying that Video is a powerful format to use for grabbing the attention of your ideal customers.
A customer video testimonial poses more credibility and uniqueness than text testimonials because ideal customers hear first-hand experiences from your customers.
Steve Norall, Founder of Vocal Video gives a difference as:
Video testimonials are a powerful way to show how many genuine customers love your brand. As opposed to written testimonials, which are overused, easy to gloss over, and very hard to verify as true, video testimonials are authentic and engaging — they show a real person talking in detail about your products and brand.
It gives you an advantage above your competitors. It poses you as an authority as customers give you shout-outs on their different social media platforms.
5 top Customer Video Testimonial Tools.
- Vocal Video.
The “automagic” video testimonial platform was founded by Steve Norall. Vocal Video lets people record anytime, from any device. All with a delightful interface tailored to match your brand.
This tool allows you to turn customer audio responses into branded videos without stress and use a collection of different templates to fit your video strategy.
Vocal video offers a free upgrade plan for solopreneurs and teams in different niches.
2. Vouch.
This video testimonial platform helps you add your questions, send a single link, and collect perfect video responses in no time. Capture authentic customer testimonials, feedback, or team updates in a few clicks.
Vouch platform helps you create videos that suit your needs, whether it's a video testimonial, team communication video recruitment video, or employer brand video.
Just like Vocal Video, Vouch has different affordable pricing plans.
3. TrustMary.
TrustMary brings another dimension to UGC Marketing, with this platform you can curate text and video testimonials unlike the two platforms above.
Gather unlimited video and text testimonials from your customers. Use their pre-optimized templates for high-quality testimonials and reviews. TrustMary also helps you import your videos to your landing page without stress.
4. VideoAsk.
VideoAsk helps you create highly interactive customer testimony.
You can Interact face-to-face with your audience & build stronger business relationships.
VideoAsk has similar pricing plans to the first three tools mentioned above.
5. Boast.
Boast is another powerful video testimonial platform that helps you share a link to your Boast-hosted form or embed a form on your website.
Amazingly, you can automatically send emails or text messages to customers to remind them to submit their praises for your product and service if they haven't. They have basic, team, and premium pricing plans that are affordable.
Wrapping up
Collecting video testimonials from customers is not a walk in the park, you have to embrace the quality delivery of your product or service.
You must appreciate loyal customers, ask for feedback and create a platform for referral programs.
These efforts won’t be in vain. Embrace video testimonials as an integral tool in scaling results from your User-Generated Content.
