Chip Ervin — Why You Want To Study Other Industries to Be Able to Sell Well
Chip Ervin is a DJ, a professional poker player with an impressive list of accomplishments, and an insurance broker. His thinking is not limited to just one profession, one field, or one occupation.
A lot of business owners limit their scope of business interests and thinking to just their own business niches and their own capabilities and opportunities. The only exception when a typical business owner goes beyond that is when it comes to money. That’s when most business owners think in terms of someone else’s money, usually in the form of credit or investments.
Such thinking usually also limits selling capabilities and the flow of new ideas. In most the business ventures, great ideas come from the outside.
For example, today the drive-through windows are mostly associated with the fast food industry. However, the first recorded use of a drive-through window comes from the Grand National Bank of St. Louis, Missouri, in 1930. The idea was then copied by a number of different industries, from fast food to funeral homes where visitors can drive by and look at the remains of their loved ones through a window of a car.
This is what you want to be doing, too. You want to be looking for new ideas everywhere. One of the best options is to find a group of progressive sales-oriented business people where you can discuss new ideas, explore potential alliances, and discover what’s working.
Learning from different experiences and areas of life is one of the factors that played a role in Chip Ervin’s success.