10 Statistics That Prove Interactive Content is the Future of Digital Marketing
The Internet loves interactive content.
Users relish it — quizzes, calculators, games etc. — and brands enjoy the return it yields. Interactive content engages readers more than chunks of boring text. It keeps visitors on a web page for much longer. It generates more conversions and click-throughs. It captures valuable customer data. Here are 10 statistics that prove interactive content is the future of digital marketing.
1. The Most Read Story on the New York Times Website in 2013 Was Actually a Quiz
In 2013, Barack Obama was inaugurated for his second term, Pope Benedict XVI announced his resignation, and Oscar Pistorius was charged with the murder of his girlfriend. However, none of these stories recorded a significantly high number of hits on the New York Times website that year. In fact, the piece of content that recorded the most significant number of hits wasn’t a news item at all; it was an interactive quiz.

The article — entitled “How Y’all, Youse, and You Guys Talk” — asked readers a series of questions about the way they spoke, and then produced a personal dialect map based on their answers.
2. 96% of Users who Start BuzzFeed Quizzes Finish Them
BuzzFeed proves that Internet users love taking online quizzes. On average, the website creates 7.8 quizzes a day — recent ones include “Can You Guess the ’90s Song Based on Its First Line?” and “Which Person From High School Will You Run Into Over Thanksgiving?” — and 96 percent of its users finish a quiz after starting one. “BuzzFeed quizzes” is one of the most popular search terms on Google, too.

3. One BuzzFeed Quiz Has Been Viewed More Than 22 Million Times
“What City Should You Actually Live In?” was posted on BuzzFeed in January 2014. Since then, it’s been viewed more than 22 million times and has been liked on Facebook more than 2.5 million times. Users are prompted to answer multiple choice questions and are then given a city based on their answers. Read more…
