5 Interactive Calculators to Make Your Digital Marketing Agency Stand Out

Chirag Gulati
Jul 26, 2017 · 2 min read

“A lot of marketing agencies today sell digital but are not digital themselves”

Their websites are bland and lack interactivity. Sure, they can have well written blog posts and downloadable eBooks but in times where interactive content is driving 70% more conversion than static content, that is not enough.

Many SaaS companies and even Fortune 500s have started using interactive content like calculators, quizzes etc to drive engagement. VenturePact, a software development platform, saw lead conversions increase by over 28% when they added a simple price calculator (How much does it cost to build a mobile app? ) on their homepage. And due to the inherent virality of the calculators, they saw social traffic increase by over 40% in the first week itself.

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Now marketing agencies too can use such calculators to set themselves apart in a world where the CMO has essentially become immune to agency talk. They can literally help agencies turn those CMO heads! Here are a few calculator ideas that can definitely turn some CMO heads!

1. Alternate Choice Calculator

Calculate how much can you save by hiring an Agency vs running campaigns in house?

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In times where marketing is moving in-house, it is a challenge for marketing agencies to prove their RoI. Alternate choice calculators can help turn things around. They can compare parameters like cost, experience, time invested etc. and logically prove the advantages of hiring an agency over pursuing marketing in-house. Thus, you can prove the value of hiring marketing firms upfront and in turn gain more leads.

2. Industry Metrics Calculator

Calculate your wasted PPC spend.
Where does your FB engagement stand as compared to the top fortune 500?
What is your Pinterest page value?
Read more…

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