6 Tips to Create Shareworthy Interactive Content

Chirag Gulati
Jul 25, 2017 · 2 min read

If you’re reading this post, you already know a little about interactive content. Interactive content formats such as quizzes and calculators are the new wave of marketing content taking over the industry. They provide instant value, are great for collecting user information, and have virality built into their DNA. In fact, according to data churned by Noah Kagan and his team, 8 out of the 10 most shared articles in the last 9 months have been quizzes. The most shared article ever published by New York Times is a quiz and not an article.

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It’s clear — interactive content leaves static content in the dust when it comes to being shared on social media networks. However, not all interactive content pieces are created equal. There is an art and a science to making your quizzes and calculators shareworthy. In this article, we give you 6 tips to help you create interactive content which kills on Twitter, Facebook, LinkedIn and other networks.

Related ReadTop 5 Viral Calculators that Broke the Internet

#1 Craft an Irresistible Title

Like any other content format, first impressions play a very important role in the case of quizzes and calculators. The first thing someone sees is the title copy and it is what leads them to finish taking the quiz, provide their info and finally share the content with their network.

An article published by Business2Community analyzed 100 quizzes receiving 10,000 views or more and found that the best way to craft an irresistible quiz title is to follow the template “Which (blank) are you?”. In fact, quizzes that include the words ‘which’, ‘are’, and ‘you’ receive almost 3x more views compared to quizzes which do not contain all of the above words. Another study found that using the word ‘actually’ in the title increased views by 100%.

Okdork noted that the most shared article in the last 9 months was a Buzzfeed quiz called “What Career Should You Actually Have?

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Conclusion: Try and put in words like ‘which’, ‘what’, ‘actually’, and ‘you’ in the quiz titles to make them irresistible and shareworthy. Read more…

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