How an Interactive Calculator Generated 11,592 Qualified Leads
VenturePact, a software development marketplace, looked to accelerate growth in a competitive landscape. After exhausting classic inbound strategies, VenturePact partnered with Outgrow to build acalculator that helps its users estimate the cost of building an app. Within 2 weeks of launching, the calculator boosted traffic by 15% and increased conversion rate by 28%.
Inbound Didn’t Prove to be The Superhero It Is
The marketers at VenturePact carefully crafted an inbound strategy that included blogs, ebooks, search engine optimization and social media, closely tied together. Although these tactics resulted in an increase in engagement over time, but the results were not enough to help them maintain a high growth rate:Watch movie online The Transporter Refueled (2015)
Content: People downloaded ebooks and bookmarked the blogs but did not have time to read all the details and engage further. Customers don’t have the time to spend hours on consuming content. While the ebooks were shared, they never went viral.
SEO & SEM: With hundreds of thousands of websites selling similar services, SEO was competitive. SEM was not sustainable as the keywords cost upwards of $30-$40
Social media was not great for B2B buyers. Linkedin was the only platform that brought the brand some attention, but was still not enough.
“Our goal was to generate more leads, and improve the level of customer interaction but our inbound strategies were giving lukewarm results at best. We had to reinvent marketing and needed something that could provide instant gratification. ”
Interactive Calculators — High Octane Lead Generation Machine
Enter Outgrow, an online platform that helps businesses with value based lead generation through interactive calculators. It helped VenturePact build a mobile app calculator where a prospective customer could answer 8 questions about their app and get a cost estimate instantly.
This tool was interactive, could capture attention and provided instant gratification. Besides, it was less competitive in search, extremely share worthy (remember buzzfeed) and had all it took to go viral. Within weeks, statistics proved its efficacy.
This calculator added a lot of value upfront to customers, while showing phenomenal results for VenturePact. The calculator was used not only by VenturePact’s customers but also competitors’ customers to check whether they were paying a justified price. “ The calculator became a benchmark for development cost,” exclaims Pratham Mittal. Read more…