I should also point out that initially we did pretty much anything to get uniques, including some relatively controversial blog posts, such as MongoDB gotchas & how to avoid them. It wasn’t a proper content marketing strategy, but rather us being very vocal about our view. That also brought a fair amount of leads. One of those articles, even today, gets a couple of thousand visits a day.
As attractive market fundamentals catalyse activity, the strongest AI companies can develop a competitive moat by: bringing deep domain expertise to bear in a complex domain; developing proprietary algorithms; creating a network effect around data by leveraging non-public data sets; and by securing adequate capital to build a high quality machine learning team and go-to-market resources.
In picking your market you should focus on “deflationary economics” or lowering the price, functionality and margin of your business but targeting ever-increasing market sizes afforded by Internet scale. If you have a great idea and you don’t focus on deflationary economics — somebody else will and you’re forked.
Learning how technology gets built. Our CEO, David Stillman, and I are revenue guys. Learning how to build products that people love has been a lot of fun. Luckily we have been able to bring on a co-founder with years of experience building products to learn from!