12 Must-Have AI Marketing Tools In 2023
It’s no news that AI tools are taking over and simplifying the way we produce, edit, and publish content on the internet.
As a marketer, writer, or business owner, making use of AI marketing tools to boost your productivity is a must if you want to get more done in a short amount of time.
Below are 12 must-have AI marketing tools every marketer needs to boost their productivity today.
1. Grammarly
Also known as a writer’s best friend, Grammarly is an AI writing tool that is used by literally everyone, especially marketers to improve the quality of their content.
This tool is widely known as a grammar and spelling checker that helps check your content for spelling and grammar errors, but it also offers a range of other features that can help marketers in the production of content for their platforms.
With Grammarly, marketers have access to a tone and style checker that can help them maintain a consistent tone or style of writing throughout their marketing content.
You can either choose to sound friendly, casual, authoritative, or professional. Additionally, it helps analyze your content to ensure that it’s engaging and can be read. It does this by highlighting complex sentences, wordy phrases, and passive voice usage.
Key Features
- Plagiarism Checker
- Proofreading and Editing
- Tone and style adjustment
- Grammar and spelling checker
- Vocabulary enhancement
2. Quillbot
Quillbot is an AI tool that makes use of natural language techniques to rewrite, summarize, and paraphrase text. It can be used to generate high-quality content effectively and quickly.
This tool is widely known for its paraphrasing and summarizing abilities. Also, Quillbot has an excellent plagiarism checker, citation generator, grammar checker, translator, etc.
Anyone can make use of Quillbot including students to edit any content of their choice and reduce the amount of time spent in creating high-quality content.
Key Features
- Excellent Paraphrasing Tool
- SEO Tools
- Proofreading
- Co-writer
- Translator
- Grammar and plagiarism checker
3. SEMrush
SEMrush is a very popular all-in-one AI SEO marketing tool.
This tool provides marketers with insights and data to track the performance of their marketing campaigns, optimize websites, improve online visibility, conduct keyword research, and conduct competitive analysis.
It offers a range of features that are geared towards improving the visibility of your business on search engines.
SEMrush isn’t a free tool but it offers a free version to new users but with limited services. These services include; 10 daily inquiries on competitor research and keyword, 10 keyword tracking, and the ability to examine 100 pages of your website.
Key Features
- Keyword research
- Backlink analysis
- Social media & Content management
- Market research
- Rank tracking
- On-page SEO
4. JasperAI
This AI software is Arguably one of the best AI marketing tools to be created.
Jasper is an AI marketing and content-generating tool that is designed specifically for content writers, businesses, and marketers to create ad copies, social media posts, product descriptions, and long-form blog posts.
This AI tool uses a GPT-3 model to write content that sounds like it’s humanly written.
This software is not just popular for generating any form of written content thanks to its available AI prompts, but it is also an excellent image generator that can generate an image of your choice which can be compatible with your written text.
JasperAI is currently used by millions of marketers, writers, and business owners daily to generate content like blog posts, product descriptions, and email scripts to help boost their marketing strategies.
Key Features
- Content Generation
- AI prompts
- Image Generator
- Chatbot
- Grammar & Plagiarism Checker
- Custom Templates
5. Notion
Another must-have AI marketing tool. Notion is an AI freemium tool that works on operating systems like macOS, Android, iOS, and the web.
This tool is widely used by individuals, marketers, and businesses to manage and organize tasks.
Notion has a range of features that helps to enhance productivity, simplify project tasks, and foster team collaboration.
This AI marketing tool has a simple and intuitive interface that is best for small teams that wish to collaborate on a project.
Key Features
- Note-taking
- Blocks and pages review
- Projects and tasks management
- Customizable database
- Team Collaboration
- Portfolio management
6. Hemmingway
Hemingway is an effective AI tool that’s majorly known as a content editor. This tool helps improve the readability of your content by highlighting overly complex sentences, and passive voice usage.
This tool offers two modes which are written and edited. For editing, it has options like, formatting options, Hemingway’s findings summary, formatting, and colored highlights.
Key Features
- Content Editing
- Tone & style editor
- Rephrasing tool
- Word processor
7. Zapier
Zapier is an automation platform that allows users to automate workflow, streamline digital tasks, and connect to different web apps.
This tool can be used as a bridge between two applications helping them to communicate and perform actions based on predefined actions.
If you have a large team as a business owner or marketer, Zapier for companies allows you to collaborate with your team and also offers security features that grant you access to powerful automation features for your team.
Key Features
- Workflow automation
- Scheduling of new task
- Conditional logic
- Team Collaboration
8. Brand24
This is an AI social media marketing tool that helps marketers to monitor their social media conversations, engage their audience, and analyze their brand’s online presence.
Brand24 provides real-time monitoring and listening abilities for various social media platforms, blogs, forums, and news websites. This allows marketers or businesses to stay informed about what people are saying about their business and their competitors.
Additionally, it offers a partnership program that allows you to earn a 20% recurring commission by referring people to the brand.
With Brand24 marketers can grow and increase their customer base effectively on social media.
Key features
- Data exporting
- Real-time analytics
- Social media monitoring
- Sentiments analysis
- Mention analytics
- Engagement and collaboration
9. MarketMuse
This is an AI tool that helps marketers to create content that satisfies search engine algorithms and also delivers valuable content to their target audience.
It provides data-driven insights and recommendations to creators, SEO professionals, and marketers to improve their content strategy.
As a marketer, MarketMuse offers a competitive analysis that can help compare your content with the top content on the internet and provide ways to optimize your content to match or exceed their standard.
Key features
- Content scoring
- Content analysis
- Keyword research and optimization
- Competitive analysis
10. Buffer
Buffer is an AI marketing tool that can help marketers, individuals, and businesses to schedule, publish, and analyze their content on social media.
It offers features that can help save time, optimize social media, and streamline social media management across your various platforms.
The tool offers a free trial to its new users and allows you to connect to three of your social media platforms, and also schedule ten posts daily. Just in case you don’t want to rely on buffer web, you can download the app to increase your productivity.
Key features
- Content scheduling
- Content calendar
- Real-time analytics and insights
- Content publishing
11. DeepL
If you’re a marketer whose content or product is tailored not only to English-speaking countries but also to countries whose first language isn’t English, you should be making use of this software.
Deepl is an AI translator that makes use of neural machine translation technology to translate texts and documents into different languages of your choice.
This tool is highly praised by its users due to its ability to deliver translations and capture nuances in a more fluent and human-like way when compared to other translators.
Currently, DeepL can improve the quality and tone of your content thanks to its newly launched product called Deepl Write. E-commerce owners and marketers can use this tool to not only translate easily to other languages but also proofread their translated content.
Key features
- Web interface and integration
- Document translation
- Supports multiple languages
- Translation memory
12. Seventh Sense
Seventh Sense is an AI marketing tool that helps businesses, and marketers optimize and deliver emails to their clients based on a preferred time.
This AI tool also allows businesses and marketers to gain insight into customer engagement, Google analytics, market trends, and campaign performance.
Additionally, it integrates with third-party apps like Hubspot, Amazon Web Services, Scala, and SalesLoft.
Key features
- Contact analysis
- Email Scheduling
- Single sign-on
- Report/analytics
Benefits of using AI tools as a marketer
As stated earlier, using AI marketing tools as a marketer is important if you want to improve your productivity and gain better results.
Also, AI tools can help you:
1. Analyze large amounts of data quickly and accurately.
2. AI tools can help analyze customer reviews, feedback, and social media conversations to know clients’ preferences.
3. With AI tools, marketers can analyze historical data to predict future trends. This will help marketers stay ahead of their competitors.
4. AI marketing tools can optimize digital advertising campaigns by analyzing performance metrics and making real-time adjustments.
5. With AI-powered chatbots, customer inquiries, and complaints can be responded to quickly, and it can also assist in the customer journey.
In Summary
As a marketer or business owner making use of AI marketing tools is a must in 2023 if you want to keep up with the fast pace of the internet and reach a global audience.
