Photo by George Pagan III on Unsplash

There have been many articles in the press recently that state that influencer marketing fraud is costing brands $1.3 billion per year. This article discusses the extent of influencer fraud, what brands can do to combat it and why Instagram hiding likes should significantly help the industry.

There have been numerous articles that have come out in the past few weeks about influencer marketing fraud costing brands $1.3 million in 2019. For those of us who have been in the industry for a while and have been banging the drum about influencer fraud for what seems like forever, it’s refreshing to see that the issue is finally being talked about more widely.

Although no system will ever be faultless, and fraudulent content creators will continue to exist in the space, as the industry discovers ways to improve and weed out the bad seeds, many fraudulent creators will…

Credit: @lucyjanewood on Instagram

This week, we caught up with content creator, Lucy Jane Wood, to find out how she went from MySpace and message boards to the well-loved YouTuber and relatable big sister that we wish we had!

How did you get into content creation?

I’ve always been completely obsessed with the internet, ever since my evenings after school making free websites and finding friends on band message boards, so there’s always been some kind of weird content creation going on. I got into old school fashion blogging when I was at university in around 2010 which featured pictures of my favourite outfits. When I graduated with no clue what to do in 2013, I decided I needed something to fill the endless abyss of free time ahead of me, so I started a YouTube channel and that’s where the content creation really kicked off.

Photo by Isaac Smith on Unsplash

The influencer marketing industry is set to be worth $10 billion next year, but many brands are still unsure of how they can truly understand ROI. This article looks at some of the different KPIs that can be used to measure influencer marketing campaigns in order to show that this emerging industry can provide great success for your brand.

Before you start your campaign, it is important to outline your campaign’s targets and thereby understand which KPIs are the most important for you. This may be to drive more sales, grow your social media following or increase website traffic. By defining this before you begin it should be less overwhelming than trying to focus on every KPI possible.

Influencer marketing leverages the success and popularity of particular people to help brands spread their name on a greater scale. The KPIs mentioned below will provide a greater understanding of how to measure your campaign’s performance.

Website Traffic

One of the easiest ways…

Photo by Jhonis Martins from Pexels

CGI influencers have become the hottest trend in the influencer marketing space at the moment with multi-national brands working with them to create unique campaigns. This article will look at various CGI influencers that have risen to fame and weigh up whether this futuristic approach is sustainable within the influencer marketing industry.

Computer Generated Imagery, better known as CGI has been around for years in movies, TV and advertising. However, social media managers, designers and programmers have recently created a new trend off the back of the influencer marketing industry: CGI influencers.

CGI influencers first made their debut in 2016 but with the influencer marketing industry set to be worth up to $10 billion by 2020, CGI influencers have mainly come to the surface this year, and have attracted many multi-national brands to create an alternative spin on the already rapidly growing industry.

Essentially, CGI influencers have the capacity to be anything…

Hannah has joined Influencer as a Senior Campaign Manager. She graduated in 2017 with a degree in Communication, Media and Culture and has spent the past two years working as an Influencer Talent Manager at an international advertising agency.

What attracted you to Influencer?

I always found the team at Influencer super friendly and easy to work with while in my previous position, and working for a fast-growing startup to develop my career further within the influencer space was an exciting opportunity for me.

What do you aim to achieve at Influencer?

I hope to use some of my existing relationships with brands and influencers on exciting campaigns and develop my knowledge of the industry further whilst having some fun along the way!

Tell us something interesting about yourself

I am a member of the ‘West End Musical Choir’ where I sing my heart out every Wednesday evening, its great! …

Nicol joins the Campaigns team on a summer internship. She has just completed her first year at Liverpool University studying International Business.

What attracted you to Influencer?

Whilst completing the module ‘Fundamentals of Marketing’ in my first semester, I wrote an essay on the impact of influencer marketing. This enticed me to learn more about the topic and led me to apply to experience it in practice at Influencer!

What do you aim to achieve at Influencer?

I hope to have the opportunity to learn more about the company and how it operates, as well as develop relevant skills and experience in an influencer marketing company and working environment.

Tell us something interesting about yourself

I love to travel and have been to 26 countries so far. I plan to continue travelling and add to the list after university!

Interested in interning at Influencer? Email

Photo by Georgia de Lotz on Unsplash

Instagram has recently introduced an experiment in Canada that tested hiding likes. Many believe that this will change the experience that users will have on the platform, with some believing that this new feature will help reduce any competitiveness within the app.

Instagram has recently trialled hiding likes in Canada. The number of likes an image has received will no longer be viewable to the audience, however, users will be able to see their own likes. The idea of hiding likes started at the beginning of Mental Health Awareness month in May, after many reports showed that the number of likes a user receives can have an impact on their mental health. This is due to likes often being used as a measurement of popularity and fame; likes can fuel a desire for approval and social belonging.

It has been reported that…

Helena joins us on a summer internship working with the Campaigns team. She has just finished her 2nd year at the University of Edinburgh where she studies Economics and Politics.

What attracted you to Influencer?

The impact that social media has had on consumer patterns really interests me, and I enjoy working in an industry that is so relevant and ever-growing, so I was really intrigued by the work that Influencer does. The fact that Influencer is a start-up also attracted me because I believe this gives you opportunities to see all working aspects of a business and properly feel a part of its growth.

What do you aim to achieve at Influencer?

During my time at Influencer, I hope to gain a much more in-depth knowledge of the industry, whilst acquiring a variety of useful skills. …

Photo by from Pexels

Social video platforms have spiked in popularity over the past few years, largely due to video’s ability to communicate with an audience better than words and still image ever could. It has even been predicted that by 2020, 80% of all internet traffic will come from video. But why is this so important for influencer marketing?


A recent study found that in 2019, individuals retain 95 per cent of a message if it is absorbed via video, compared to just 10 per cent when the message is presented as text and read.

Many newer social video platforms such as Snapchat and Instagram, along with the rapid growth of YouTube, have caused a spike in popularity and preference of using video. …

Katie joins us as an intern in the Campaigns team. Katie previously graduated from Oxford Brookes University with a degree in Psychology. Since then she has been working as a member host for The Office Group.

What attracted you to Influencer?

I was attracted to the opportunity to work for a fast-growing and forward-thinking startup. I think that influencer marketing is very interesting and relevant at the moment, and the friendly team and great working environment at Influencer makes it the perfect place for me to learn.

What do you aim to achieve at Influencer?

At Influencer, I am planning to learn as much as I can about the industry and hopefully develop some valuable skills along the way!

Tell us something interesting about yourself

I love travelling and hope to visit as many countries as I can. …

Chloe Holt

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store