This week, we caught up with content creator, Lucy Jane Wood, to find out how she went from MySpace and message boards to the well-loved YouTuber and relatable big sister that we wish we had! — How did you get into content creation? I’ve always been completely obsessed with the internet, ever since my evenings after school making free websites and finding friends on band message boards, so there’s always been some kind of weird content creation going on. I got into old school fashion blogging when I was at university in around…

The influencer marketing industry is set to be worth $10 billion next year, but many brands are still unsure of how they can truly understand ROI. This article looks at some of the different KPIs that can be used to measure influencer marketing campaigns in order to show that this emerging industry can provide great success for your brand. — Before you start your campaign, it is important to outline your campaign’s targets and thereby understand which KPIs are the most important for you. This may be to drive more sales, grow your social media following or increase website traffic. …

Hannah has joined Influencer as a Senior Campaign Manager. She graduated in 2017 with a degree in Communication, Media and Culture and has spent the past two years working as an Influencer Talent Manager at an international advertising agency. — What attracted you to Influencer? I always found the team at Influencer super friendly and easy to work with while in my previous position, and working for a fast-growing startup to develop my career further within the influencer space was an exciting opportunity for me.

Nicol joins the Campaigns team on a summer internship. She has just completed her first year at Liverpool University studying International Business. — What attracted you to Influencer? Whilst completing the module ‘Fundamentals of Marketing’ in my first semester, I wrote an essay on the impact of influencer marketing. This enticed me to learn more about the topic and led me to apply to experience it in practice at Influencer!

Instagram has recently introduced an experiment in Canada that tested hiding likes. Many believe that this will change the experience that users will have on the platform, with some believing that this new feature will help reduce any competitiveness within the app. — Instagram has recently trialled hiding likes in Canada. The number of likes an image has received will no longer be viewable to the audience, however, users will be able to see their own likes. The idea of hiding likes started at the beginning of Mental Health Awareness month in May…

Helena joins us on a summer internship working with the Campaigns team. She has just finished her 2nd year at the University of Edinburgh where she studies Economics and Politics. — What attracted you to Influencer? The impact that social media has had on consumer patterns really interests me, and I enjoy working in an industry that is so relevant and ever-growing, so I was really intrigued by the work that Influencer does. …

Social video platforms have spiked in popularity over the past few years, largely due to video’s ability to communicate with an audience better than words and still image ever could. It has even been predicted that by 2020, 80% of all internet traffic will come from video. But why is this so important for influencer marketing? — Introduction A recent study found that in 2019, individuals retain 95 per cent of a message if it is absorbed via video, compared to just 10 per cent when the message is presented as text and read.

Katie joins us as an intern in the Campaigns team. Katie previously graduated from Oxford Brookes University with a degree in Psychology. Since then she has been working as a member host for The Office Group. — What attracted you to Influencer? I was attracted to the opportunity to work for a fast-growing and forward-thinking startup. I think that influencer marketing is very interesting and relevant at the moment, and the friendly team and great working environment at Influencer makes it the perfect place for me to learn.