Chloe PirolainGlobal Luxury Management“Welcome to New-York, it’s been waiting for me!”Tuesday, 4th of October, 8 a.m. On this bright and early morning, the entire GLM class left the good old town of Raleigh for the busy and…Oct 12, 2016Oct 12, 2016
Chloe PirolainGlobal Luxury ManagementThe New Dom’s girlsEleanor is a champagne lover since… forever. She is only 28, but has a great knowledge about wine & champagnes. How? Her father, Henry, is…Sep 18, 20162Sep 18, 20162
Chloe PirolainGlobal Luxury ManagementThe secret behind the shineIn this new digital era, content is a crucial way for a brand to communicate its values and message. Written content is not effective…Sep 14, 2016Sep 14, 2016
Chloe PirolainGlobal Luxury ManagementTik-tok: don’t be behind the times!This week, I’ve tried to get out of my comfort zone (which consisted, so far, of fashion and wine & spirits brands), and researched about…Sep 7, 2016Sep 7, 2016
Chloe PirolainGlobal Luxury ManagementDOM PERIGNON : « THE POWER OF CREATION »“Come quickly, I am tasting the stars!” Dom Pierre PérignonAug 29, 20163Aug 29, 20163
Chloe PirolainGlobal Luxury ManagementMoët & Chandon’s “The Now”: the Millenials’ conquestMoët & Chandon, one of the renowned LVMH’s wine & spirits brands, is celebrating « success and glamour since 1743 ». The brand re-entered…Aug 22, 2016Aug 22, 2016