Elena has spent the last few years helping retailers and brands leverage the power of SMS in their marketing and customer communications plans.

About Elena

Elena says curiosity drove her to get into SMS marketing.

When she got into how the channel actually works, she got hooked and she’s excited to see…

Simon Bell is the co-founder at Immaculate Vegan, a curated fashion marketplace-for consumers who like a lot of style with their ethics. Launched in 2019, growing fast has always been part of the plan and in year 2 they’ve experienced over 300% year on year growth.

Simon’s Backstory

Simon worked for Unilever…

One of our famous expert mash-up episodes! Each of our guests have been asked

“What is the most important thing we learnt in eCommerce in 2021?”

We’ve been doing these episodes every January since we started — and this year the answers are even more useful and inspiring than normal…

Ben is President and co-founder of Octane AI, the zero-party data marketing platform for eCommerce. He is also a best-selling author, a member of Forbes 30 under 30, and used to be editor-at-large for Mashable.

About Ben

Ben considers himself lucky because when he moved to Silicon Valley, he became Co-Editor and…

Ian Bentley is the Co-founder and CEO at Parker Clay. Parker Clay sells handcrafted leather goods made in Ethiopia and is on a mission to create a better bag for a better world. Something they’re clearly doing well at as in 2021 they won the B Corp “Best for the…

We’re ending the year with a marketing-heavy hitter…. Marcus Foley is a co-founder at Tommy who works with global brands and movie studios to deliver some of the most innovative marketing campaigns of this digital era — all designed to grab the consumer’s attention. Their clients include… (wait for it!)…

There’s not enough companies in eCommerce embracing ‘launches’ — so as an end-of-year special we’re sharing our host Chloe Thomas being interviewed about the Marketing Launch Framework.

Defining “Launch”

Many have this limited idea that a launch strategy is only used when a business goes live.

It’s a big marketing event, and…

Tomasz is CEO at Opinew, a Shopify review app, recently a Shopify Staff Pick! Tomasz founded Opinew 6 years ago to make it easier to BOTH collect reviews, AND use them to improve conversion rates, and create more customer-focused marketing.

About Tomasz

Tomasz started Opinew by accident, as a project for university.

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