April Buencamino-dy Today we are joined by Marketing Attribution Expert Jo Young. Jo is the Managing Director at UniFida, a team of data-driven marketing experts with a focus on attribution, especially matching up offline and online marketing. Jo’s been at the forefront of marketing data analysis since 1995! Getting Into Marketing Attribution Jo has…

Charlie Low and Dale Comley are the co-founders of Climbingvan — an extensive resource for self-build campervan converters that’s evolved into a successful eCommerce business they run whilst living and traveling in their own campervan. Founded in 2021 they now generate over 7 figures a year via their WooCommerce site. About Climbingvan …

April Buencamino-dy Jonny Hyams is the head of client services at Digital Gearbox, driving sales and great ROAS for their clients across Google Ads and other channels. This is a bonus episode because we have so much to cover in Google Ads at the moment. In this special episode, we…

April Buencamino-dy Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013! Are Google keyword ads still relevant? Imogen says keyword ads are still very relevant. There’s…

Mindy Weinstein PhD is the author of the brand new bestselling book ‘The Power of Scarcity: Leveraging Urgency and Demand to Influence Customer Decisions’. She’s a leading expert in digital marketing and the founder of the digital marketing firm Market MindShift. Writing the Book Mindy’s PhD is in general psychology with an emphasis…

April Buencamino-dy Nicki Eggie leads the Paid Advertising team at Reload Digital, Europe’s number 1 rated digital marketing agency for eComm and retail brands! Go team Reload!! Since 2009 the clients they’ve helped include everyone from Wrangler and L’Occitane to Emma Bridgewater and Harper Collins! The Role of Audiences in Improving Your Google Keyword Results Automated bidding strategies may no…

Ben Dreyer is the Strategy, Sustainability, and Operations Director at Boden. The fashion brand Boden was founded in 1991, and Ben’s been there since 1998! Selling globally they now do £350 million a year. Sustainability from Day 1 Boden’s sustainability program is called Doing the Right Thing, and they’ve been at it since the…

April Buencamino-dy Charlotte Sheridan is the founder of The Small Biz Expert a digital marketing agency based in London handling both Google and Facebook Ads. Getting Into the World of Google Ads Prior to starting her own agency, The Small Biz Expert, Charlotte worked on Google Ads for a small business. …

Welcome to one of our famous expert mash-up episodes! Each of our guests have been asked for their top tip for eCommerce Success in 2023. We’ve been doing these episodes every January since we started — and this year the answers are even more useful and inspiring than normal. Tune…