Carrie HopkinsinSmartBug MediaWho Should You Hire First: Marketer or Agency?It’s a back-and-forth dilemma for every VP or Director of Marketing: Should I spend time and money to build a marketing team or just hire a…May 27, 2019May 27, 2019
Carrie HopkinsinSmartBug MediaWhy You Need Inbound Marketing for Higher EdWith the rise of stealth applicants and digitally savvy prospective students, the traditional model of building trusting relationships…Mar 21, 2019Mar 21, 2019
Carrie HopkinsinSmartBug Media5 Things to Consider when Hiring a Marketing AgencyIt can be overwhelming to create the vision and execute a marketing strategy with a small internal team. Agencies can come alongside you…Mar 11, 2019Mar 11, 2019
Carrie HopkinsinSmartBug MediaHow to Make Sure Your Content Gets SeenWorking for a 100 percent remote marketing agency allows me to work from anywhere and be as comfortable as I want! I spend most days in a…Jan 16, 2019Jan 16, 2019
Carrie HopkinsinSmartBug MediaTips to Repurpose Old Blog Posts into Winning Social Media PostsRemember in 1996 when Bill Gates said, “Content is king?” Well, his statement still rings true today in the world of inbound marketing…Jan 7, 2019Jan 7, 2019
Carrie HopkinsinSmartBug MediaHow to (and How Not to) Respond to Negative Reviews of Your ProductNot every company can get away with roasting their online haters like Wendy’s, but its still very important to stay engaged with your…Dec 26, 2018Dec 26, 2018
Carrie HopkinsinSmartBug MediaThe Basics of Conversion Rate OptimizationAs marketers, we know our work is important. But I want more than that. I want a seat and a voice at the big table. One way to do that is…Dec 10, 2018Dec 10, 2018
