Prerna ChoubeyAI-Integration With User Research: Increasing Productivity And Ensuring CredibilityResearch has always been the backbone of product development and design, and user research will continue. Traditionally, it is held with…Aug 20Aug 20
Prerna ChoubeyProduct Management and User Research: A Symbiotic RelationshipToday, the roles of Product Managers (PMs) and User Researchers (URs) are intertwined more than ever in a fast-paced and user-centric…Jul 101Jul 101
Prerna ChoubeyPhDs and User Research: A Shift in the Industry’s LandscapeHuman-computer interaction (HCI) is generally considered an umbrella term for the various disciplines concerned with designing and…May 71May 71
Prerna ChoubeyWhat is User Research?“User research is not about asking users what they want. It’s about understanding what they need, even if they can’t articulate it.” —…May 1May 1
Prerna ChoubeyTypes of Research MethodologiesBuilding on the previous article, this piece talks about the types of research methodologies at our disposal. One of the most important…Apr 16Apr 16