Christelle ARQUIE
Christelle ARQUIE

Christelle ARQUIE

Corporate Communications & Content Marketing for #SaaS companies. Lover of all things digital. Happy expat in San Francisco.

656 Following
494 Followers
·

Highlighted by Christelle ARQUIE

See more

From How to Rapidly Scale A Startup: Reflections from a Failure to Launch by Zaid Mustafa

stomer acquisition cost ratio (CLV/CAC), rather than revenue and … customer acquisition strategies, which was a direct impediment to Tasten’s growth and scalability. When scaling a business, focus on metrics like customer lifetime value to customer acquisition cost ratio (CLV/CAC), rather than revenue and profitability. Moreover, make sure to consider the product holistically and not just through a business or technical lens (see figure 2 below for the UX “sweet spot”).

From The Race to Create the Coolest Smart Home Devices Is Hotter Than Ever by The New York Times

Forrester predicts that more than 66 million households in the United States will have smart speakers by 2022, up from 26 million in 2018. The number of homes with other smart devices, like refrigerators, vacuums, yard irrigation systems,…