Chris Closset – Medium

Chris Closset

10 SaaS marketing & business lessons I learned from Shopify

Shopify, the $4.6B eCom legend has experienced its fair share of highs and lows, disrupting many industries (and itself) by betting big on…

3 min readJul 28, 2022

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10 SaaS marketing & business lessons I learned from Shopify

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Chris Closset

10 SaaS marketing & business lessons I learned from Zoho

Zoho, the horizontal scaling king of SaaS has grown to an estimated $0.5B in annual revenue by creating a comprehensive suite of apps.

3 min readJul 16, 2022

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10 SaaS marketing & business lessons I learned from Zoho

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Chris Closset

10 SaaS marketing & business lessons I learned from Fast

Fast, the online checkout startup funded by Stripe shut down earlier this year despite raising an eye-watering $124.5M since its 2019…

3 min readJul 9, 2022

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10 SaaS marketing & business lessons I learned from Fast

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Chris Closset

10 SaaS marketing & business lessons I learned from Apple

Apple, the largest company in the world has pioneered many of the marketing and business strategies we use today.

2 min readJun 30, 2022

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10 SaaS marketing & business lessons I learned from Apple

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Chris Closset

10 SaaS marketing & business lessons I learned from Slack

Slack, one of the fastest-growing SaaS startups in history is a great example of the power of pivots.

3 min readJun 23, 2022

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10 SaaS marketing & business lessons I learned from Slack

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Chris Closset

10 SaaS marketing & business lessons I learned from ClickUp

ClickUp is a great example of how startups can thrive in highly competitive industries using bold moves.

3 min readJun 9, 2022

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10 SaaS marketing & business lessons I learned from ClickUp

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Chris Closset

10 SaaS marketing & business lessons I learned from Netflix

Netflix disrupted the entire movie rental business taking down the industry giants such as Blockbuster which had more than 9,000 stores and…

3 min readJun 2, 2022

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10 SaaS marketing & business lessons I learned from Netflix

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Chris Closset

10 SaaS marketing & business lessons I learned from Ahrefs

Ahrefs, one of my favorite SEO tools, is a brilliant example of the power of focus when bootstrapping your startup.

3 min readMay 25, 2022

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10 SaaS marketing & business lessons I learned from Ahrefs

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Chris Closset

10 SaaS marketing & business lessons I learned from Patagonia

Patagonia, the legendary $1B/ year eco-conscious clothing brand, is a fascinating example of how mission and purpose can help you stand the…

3 min readMay 18, 2022

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10 SaaS marketing & business lessons I learned from Patagonia

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Chris Closset

10 SaaS marketing & business lessons I learned from Tesla

Tesla is the ultimate challenger brand that has seemingly defied the odds to become one of the world’s most valuable companies with a $900B…

3 min readMay 11, 2022

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10 SaaS marketing & business lessons I learned from Tesla

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Chris Closset

Chris Closset

CMO @ Hexact. I talk about #saas #marketing #trends & #startup life. Building the ultimate automation & growth hacking platform http://hexomatic.com 🚀

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