Top 8 Graphic Design Jobs
Graphic design is all around us. It influences how we perceive the world using colors, photos, fonts, and illustrations. Take a moment to look at the design in the objects around you and you will see that someone put thought into making them both functional and appealing. There are many jobs within the graphic design field to choose from each requiring its own set of special skills. From multimedia designer to art director, the scope of the graphic designer is vast, increasing the number of possibilities for those interested in a graphic design career. Below is a list of top graphic design jobs that can be obtained with graphic design training.
1. Multimedia Designer
One of the most common graphic design jobs is multimedia design. A multimedia designer uses art, sound, and design skills to create video, audio, and animated images. They produce sketches, plans, scale models, or drawings. Multimedia designers are responsible for designing props, sets, and costumes, directing set assistants on design interpretations, and advising on other areas of technical production such as lighting and sound to ensure the production set closely resembles their designs. The job of the multimedia designer requires imagination and creativity combined with technical expertise in applying a wide range of software applications.
Multimedia design jobs can be found in career fields such as television or film production, audio production, set design, animation, and many other multimedia fields. Jobs in the multimedia design field tend to be competitive, so it is important to choose a Multimedia Design program that offers thorough training and a lot of hands-on practice.
2. Web Designer
Web designers play a key role in the development of a website, creating the pages, layout, and graphics for web pages. Web designers also design and develop the navigation design and structure of a site. A web designer must also make decisions regarding what content is included on a web page, where graphics, content, navigation, etc. are placed, and ensure continuity from one web page to the next. The requirements of a web designer job involves skill and training in computer graphics, graphic design, and the latest computer and Internet technology.
The growing need for talented web designers in today’s multimedia industry has led to substantial employment growth during recent years. Well-trained web designers are and will continue to be in high demand. Web design training is preparation for jobs in areas such as advertising, entertainment, web development, multimedia design, or e-commerce.
3. Logo Designer
A logo is a sketched or graphically designed symbol arranged in a unique way, with distinct colors, shapes, and designs to represent a company, product, organization, agency, or service. A logo is more than just a graphic symbol; it is a brand identity image of a company or product. A logo is a tangible concept that provides a company with a visual image, and that promotes recognition by consumers. Companies spend a lot of money updating and implementing logos in order to appear modern and innovative.
Most companies turn to local graphic design firms or advertising agencies to design their logos for them. So many corporations, products, services, agencies, and other organizations use a logo to represent their image that having a unique, memorable logo becomes very important. A logo is what helps customers remember the company or product, and is often what brings them back.
4. Brand Identity Designer
Brand identity is more intricate than logo creation. A brand identity design is the visual element that represents how a company wants to be seen; it is the company’s visual identity or “image”. A company’s brand identity is integrated throughout all elements of a company’s materials such as business cards, stationary, media advertising, promotions, etc., and can be represented through a unique logo or signage. Brand identity design helps consumers remember the company, and is often what brings them back. The right brand identity design can be the company’s strongest marketing tool as it translates the values, and strategic vision of a company into a consistent image that consumers become familiar with.
In order to maintain consistency in their values and company goals, but also evolve with trends in design, many organizations hire an in-house brand identity designer, or work with a brand identity design firm or advertising agency to create suitable brand designs for the image they want to convey. The brand designer provides new and innovative ways to combine images and words to express the main message of a company. This often involves modernizing the visual image of the company from time to time in terms of logo, tagline, typography, color palette, design, etc., while remaining close to the core of the brand and what it stands for.
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