Meares Digital Analytics File featuring stories about geofencing, OTT app QA and graph analytics
Every week I will be providing readers with interesting happenings in the digital analytics field from around the web. At times, I will also provide links to other articles that might not be 100% digital analytics focused, but which will include extremely interesting and useful information. I hope you enjoy the articles and wrap-ups.
If you want to receive the Meares Digital Analytics File on an ongoing basis, please feel free to follow me on Medium, where I will post a new article every Thursday. Also, if you want to get updates on a more frequent basis you can follow me on Twitter, @chris_meares, where I send out information daily.
The first article I am featuring today is a submission from Megan Arevalo of websitebuilder.org. Megan sent me this article that goes into detail on email marketing. There is an overwhelming amount of statistics in this article so I will pull out a few that I found particularly interesting:
· 89% of marketers say that email is their primary channel for lead generation
· The type of email that gets the highest open, click through rate and conversion is the “Abandoned Cart Email”
· 91% of Americans want to receive promotional emails
· Sending emails once a month has the highest open rate at 25.24%
There are plenty more interesting statistics in the article and you should give it a read.
My colleague at MaassMedia, Greg Molyneaux (@greg_molyneaux), wrote an article that was published in the most recent copy of OTT Video Executive Magazine. He goes into detail on how to install development builds of apps on OTT (over-the-top, i.e. Roku, Apple TV) devices to conduct quality assurance (QA) testing. If your organization has apps on any of the OTT devices this article is a must-read. It will help you understand the complexity of installing your development apps correctly.
Another of my colleagues, Wesley Hall (@bigwes), will be conducting a Q&A session in a few weeks about implementing a geofencing program. What is a geofencing program you may ask? Geofencing is the use of GPS or RFID technology to create a virtual geographic boundary, enabling software to trigger a response when a mobile device enters or leaves a particular area. Feel free to sign up for this session, happening on July 11, 2017
Do you perform A/B or multivariate testing on your website or mobile app? If so, are you testing graphics, copy or a combination? This article provides two case studies of how testing changes to some basic copy can have large effects on your conversions. Just changing a single word can go a long way to increasing conversion, according to the case studies used.
I will be the first one to admit that I didn’t even know graph analytics even existed. Now, not only do I know that graph analysis exists, I also understand the five different types of graph analysis; path analysis, connectivity analysis, centrality analysis, community detection and sub-graph isomorphism. As the article points out, graph analytics can be really valuable in the social media sphere.
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