The Meares Digital Analytics File — Featuring United Airlines, Facebook and the Sideways Dictionary
Every week I will be providing readers with interesting happenings in the digital analytics field from around the web. At times, I will also provide links to other articles that might not be 100% digital analytics focused, but which will include extremely interesting and useful information. I hope you enjoy the articles and wrap-ups.
If you want to receive the Meares Digital Analytics File on an ongoing basis, please feel free to follow me here, where I will post a new article every Thursday. Also, if you want to get updates on a more frequent basis you can follow me on Twitter, @chris_meares, where I send out information daily.
A fellow Philadelphia analytics expert wrote a great article about how startups should get started with analytics. The article goes through the different stages of startup growth and how you should be doing analytics at every stage. He even gives recommendations on toolsets that you should look at to do analytics the most efficiently and effectively. I might not agree with all his toolset recommendations, but the article is a great resource.
By now I am sure you have heard of the horrible experience that one passenger had on a United Airlines flight this past weekend. The video of a passenger being dragged off a flight went viral and United Airlines is taking a hit in social media. This article shows just how quickly and at scale a corporation’s mistake can be shared across the social universe. One interesting tidbit: the days leading up to the event saw United Airlines have a total positive sentiment score averaging around 91%, but after the event it dropped to 31%.
Facebook rolled out some changes to how publishers can view the analytics of their videos posted on their platform. Most of these changes will make it easier to get a deeper understanding of how your videos are performing and was based on feedback provided to Facebook from their publishing partners. It’s good to see Facebook constantly making changes to the data they provide their publishing partners. Hopefully they won’t miscalculate the data again!
The Washington Post and Jigsaw (an incubator inside of Google) created this website that can be extremely useful. It is basically like a dictionary but instead of definitions you get analogies to explain technology. It is very helpful when trying to explain complex technology items such as APIs, browser cookies, firewalls, etc. to luddites.
Every ten years after the census, states redraw the borders of their legislative districts. In most states politicians oversee this process, known as partisan gerrymandering. So how do we stop this process from occurring? Perhaps we can use algorithms and this video does a great job of explaining how.
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