Overwhelmed! … and struggling to launch or scale online?

  1. Shiny new things!
    Businesses were still blowing their budgets on ‘shiny’ new websites or beautiful marketing campaigns and then complaining that they didn’t see a return on investment or worse concluding that they just don’t work and they either had missed the boat with ‘online’ or were the wrong type of industry/vertical for online to work.
  2. Travelling at 100mph…..
    Entrepreneurs were keen to jump two feet in to the online space and would embrace all things digital with gumption… full speed ahead with blogging, tweeting, Facebook, live video, whitepapers, infographics, socials memes — you get the picture. Only to find they ran out of steam and hit burn out!
  3. Dreaded overwhelm
    There were SO many options with what they could do, what their peers were already doing, what ideas they had and so on… that they actually didn’t do anything! They were paralysed with in-action purely due to a fear of where to start.
  4. What if it’s wrong?
    Alongside overwhelm businesses and entrepreneurs alike worried that they could get it wrong… It wouldn’t be perfect first time… What if ‘someone’ saw it and judged them. Or worse they just saw a competitor produce an amazing campaign or piece of content and theirs didn’t turn out like that! — Instead they do nothing. Or they keep going back to the drawing board only to find a distraction that adds further delays or worse they still can’t replicate that amazing style they so long for.

Fail Fast

They fail fast — they aren’t afraid of losing as they understand to win more frequently and on a more consistent basis they have to learn from their losses. They spend time analysing why they lost and adapting their approach and strategy to ensure they increase their ability to win next time.

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Chris Morris

Chris Morris

2018 represents the best opportunity (than ever before!!) to grow a business online yet you’re struggling to achieve success and scale. I know why!— here goes…