Chris WellsHow to use the ‘Jobs To Be Done’ framework in B2B marketing researchWhy the Jobs-to-be-Done (JTBD) framework is relevant to market research, how to put the theory into practice when conducting B2B researchAug 31, 2020Aug 31, 2020
Chris WellsWhat is the difference between B2B & B2C marketing research?B2B and B2C market research require different approaches. This article explores the differences in detail and outlines their implicationsAug 31, 2020Aug 31, 2020
Chris WellsDisruption in marketing researchWhy full-service agencies are under threat, and how they need to respondJun 12, 2020Jun 12, 2020