As Andy K. on my team pointed out, Instagram and Snapchat went in reverse of each other. What he means is that Instagram started as a photo editing app where your followers could find your best photos. Snapchat, on the other hand, was unedited, raw, and “live.” Now, they’re moving in opposite directions with Snapchat adding their newMemories feature and Instagram adding 24-hour stories.
My Two Cents on Instagram Stories and the Evolution of Social Platform
Gary Vaynerchuk

fantastic point!

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