there is a place for ambient, non-appointment, “window on the world” live content. The stuff you watch when getting dressed, at work, cooking dinner, doing homework, etc. Content categories where this works well are: news, business news, food, home design, live sports and sports news, nature programming, and several others. In these formats, viewers explore and experience their interests in real-time.
Post Cable Networks
Jon Steinberg
10018

I would argue Podcasts are filling this ambient space now. There resurgence is no accident. Massive opty in this category but wonder if interent connectivity is reliable enough — this explains why Audio (podcasts) have taken off.

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