an, and Roger Federer, all of whom donned the Nike swoosh. Brands moved beyond visual names and spoken words. For the first time, advertising and culture were inext…atest athletes: Tiger Woods, Michael Jordan, and Roger Federer, all of whom donned the Nike swoosh. Brands moved beyond visual names and spoken words. For the first time, advertising and culture were inextricably linked.Naked Brands75213David PerellChris UhrigFollowAug 9, 2017 · 1 min readthose great athletes are the most perfect version of what we regard now as …“branded content”.