Chris BowinTowards Data ScienceHow can I tell if my marketing campaign is working?A brief introduction to causal inference using Bayesian structural time series models in R with the CausalImpact packageJan 21, 20193Jan 21, 20193
Chris BowinDataDrivenInvestorInteractive time series plots in RUser-configurable graphs with the dygraphs packageDec 21, 20181Dec 21, 20181
Chris BowinMarketing And Growth HackingDo university marketing degrees teach the skills modern marketers need?Are graduates equipped with the expertise an increasingly data-driven field requires?Dec 6, 20181Dec 6, 20181
Chris BowinTowards Data ScienceAnimating regression models in R using broom and ggplot2It might not help the message, but it looks good on TwitterDec 3, 20182Dec 3, 20182
Chris BowinTowards Data ScienceData science, philanthropy and the third sector — magnanimous coding for goodUsing your skills to improve the world and the lives of its peopleNov 8, 2018Nov 8, 2018
Chris BowinDataDrivenInvestorHas GDPR changed how you work with your stakeholders?With the CASE Europe Development Services Conference recently concluded in Sheffield, and as we near the first six months post-GDPR, it…Nov 8, 2018Nov 8, 2018
Chris BowinTowards Data ScienceKeeping your data science skills primed, ready and growingWhy setting yourself some random challenges every so often can help your life as a part-time data scientistOct 23, 2018Oct 23, 2018
Chris BowinMarketing And Growth HackingAn introduction to regression analysis for marketers — part 2Techniques for when the data isn’t a straight line…Oct 21, 20181Oct 21, 20181
Chris BowinMarketing And Growth HackingWhat I want to get out of my first marketing conferencePlanning my goals for #HeroConf — from actionable take-homes to inspiration, here are the five things I want to bring back to work with me.Oct 16, 2018Oct 16, 2018
Chris BowinMarketing And Growth HackingAn introduction to regression analysis for marketersHow to use regression to analyse everything from PPC to print to web analytics to radio and more using ROct 11, 2018Oct 11, 2018