Chris Bow – Medium

Chris Bow

Chris Bow
in
Towards Data Science

How can I tell if my marketing campaign is working?

A brief introduction to causal inference using Bayesian structural time series models in R with the CausalImpact package

8 min readJan 21, 2019

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How can I tell if my marketing campaign is working?

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Chris Bow
in
DataDrivenInvestor

Interactive time series plots in R

User-configurable graphs with the dygraphs package

4 min readDec 21, 2018

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Interactive time series plots in R

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Chris Bow
in
Marketing And Growth Hacking

Do university marketing degrees teach the skills modern marketers need?

Are graduates equipped with the expertise an increasingly data-driven field requires?

6 min readDec 6, 2018

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Do university marketing degrees teach the skills modern marketers need?

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Chris Bow
in
Towards Data Science

Animating regression models in R using broom and ggplot2

It might not help the message, but it looks good on Twitter

8 min readDec 3, 2018

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Animating regression models in R using broom and ggplot2

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Chris Bow
in
Towards Data Science

Data science, philanthropy and the third sector — magnanimous coding for good

Using your skills to improve the world and the lives of its people

7 min readNov 8, 2018

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Data science, philanthropy and the third sector — magnanimous coding for good

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Chris Bow
in
DataDrivenInvestor

Has GDPR changed how you work with your stakeholders?

With the CASE Europe Development Services Conference recently concluded in Sheffield, and as we near the first six months post-GDPR, it…

4 min readNov 8, 2018

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Has GDPR changed how you work with your stakeholders?

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Chris Bow
in
Towards Data Science

Keeping your data science skills primed, ready and growing

Why setting yourself some random challenges every so often can help your life as a part-time data scientist

6 min readOct 23, 2018

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Keeping your data science skills primed, ready and growing

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Chris Bow
in
Marketing And Growth Hacking

An introduction to regression analysis for marketers — part 2

Techniques for when the data isn’t a straight line…

11 min readOct 21, 2018

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An introduction to regression analysis for marketers — part 2

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Chris Bow
in
Marketing And Growth Hacking

What I want to get out of my first marketing conference

Planning my goals for #HeroConf — from actionable take-homes to inspiration, here are the five things I want to bring back to work with me.

6 min readOct 16, 2018

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What I want to get out of my first marketing conference

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Chris Bow
in
Marketing And Growth Hacking

An introduction to regression analysis for marketers

How to use regression to analyse everything from PPC to print to web analytics to radio and more using R

11 min readOct 11, 2018

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An introduction to regression analysis for marketers

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Chris Bow

Chris Bow

Former immunologist turned data scientist and marketer. Proponent of applying scientific thinking to non-scientific problems. Consultant for Cairney & Company.

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