The Past, Present and Future of Ad Quality
Scott Moore

Hi Scott,

Good to see the new business — it’s certainly a big (& growing) problem that needs solutions. The continuing pressure on the newspaper business model (in particular) has led the balance far too far in favour of intrusive & inefficient ads (& tagging) over content & user experience. Bad ads are certainly part of the problem, but my perception is that the real destroyer of load times and UX is the uncontrolled tracking cookies / javascript / tagging on the sites as everyone tries desperately to squeeze every last cent of value out of their views. I also fear that too few media CEOs fully understand what their tech is actually doing to their UX. I’ll be interested to see how & where you get traction, and also whether you can start to approach a solution to address the ‘client side script’ problem.

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