Chris BartoninTowards Data ScienceBias Correction For Paid Search In Media Mix Modeling: Paper ReviewThis post provides a high-level overview of “Bias Correction For Paid Search In Media Mix Modeling”, providing code and implementation of…Sep 24, 20201Sep 24, 20201
Chris BartoninTowards Data ScienceCarryover and Shape Effects in Media Mix Modeling: Paper ReviewIn the following post, I’ll review and implement the main portions of “Bayesian Methods for Media Mix Modeling with Carryover and Shape…Sep 16, 202011Sep 16, 202011