Successful Crowdfunding Campaign: The Ultimate Guide | Infographic

To launch a successful crowdfunding campaign when you want your new product on the market has become a trend. The global crowdfunding industry estimated fundraising volume went from almost $3B to $34B between 2012 and 2016 (*source). These numbers reveal a true social change despite only 1/3rd of all crowdfunding campaigns usually succeed.

Indeed, many startups and companies are not aware that it requires a perfect strategy to make it happen. Most of the success will be dependent on what happened before the campaign and not during the campaign. You need to build the biggest community ever to target as many people as you can.

I do not intend in here to give the perfect plan, with all details. However, this might give you tips/ tricks, and a global overview of one of the right ways to be successful.

Preparation Time

Too many out there underestimate how much effort is necessary to reach your goal. You would be a fool if you only believe that to post your project on a crowdfunding platform will do it all.

It will usually take between 8 and 12 weeks of preparation before the official launch of your crowdfunding campaign. You need to bear in mind that it can take up to a year to be ready for that day. It highly depends on the…