Why Network Marketing Is No Longer Network Marketing…
For the past 5 years I’ve been an internet marketer who’s made thousands of dollars online. Prior to this however, I got my humble start in Entrepreneurship when I met one of my friends at a Starbucks.
$400 later and a signed contract at 18 years-young I was a self proclaimed badass. I was telling my friends how I was going to strike it rich selling cell phones. Long story short: that shit did NOT work out.
Fast forward to today and I again find myself in a more opportunistic position. Except this time I actually believe in what I’m selling. While the industry that I’m in is more of a direct sales model, it’s technically still in network marketing.
But with the rise of the internet… is network marketing really still network marketing? Or is it much more than that?
Old Guy Prospecting Me
About a year ago I was checking out some awesome iMac’s when all of a sudden some random guy walks up to me: “Hey there, you look like you know what you’re doing with these computers. You seem like a sharp guy. I actually don’t have a lot of time but a great opportunity just came across my desk, why don’t we exchange contact info and I’ll give you a call later.”
Reluctantly I agreed and said yes. About 3 days later I receive a call from this guy pitching me on his “revolutionary” opportunity. Long story short: this guy is just trying to pitch me on a network marketing company.
While I admire the hustle I was quite disappointed with his ability to actually build rapport. Plus, has this guy not heard of branding yourself online?
I mean I was hanging out at the iMac’s so obviously I’m into computers. Then it dawned on me: old school network marketing tactics are just that.. dinosaur techniques.
Indirect Social Prospecting
With the internet in full swing and everyone’s mom (and grandparents) having some sort of social media presence, it makes more sense to just build relationships online.
What’s even cooler is you don’t really even have to prospect directly. We have the ability to create awesome video content, post it on our Facebook and get hundreds to thousands of views.
This in turn attracts the right type of people into your social circle and most of them at some point will want to connect. Which always raises the question: “what do you do?!”
At which point you can present them your business opportunity. It’s a pretty simple concept that is clear to see if you truly read between the lines. Unfortunately for many struggling network marketers, they think they’re doing the right thing by keeping it old school.
While it still works, the internet is where it’s at today. You should be building relationships through the likes of Facebook, Instagram, SnapChat, and Twitter.
This doesn’t mean go out and prospect directly but rather prospect indirectly by producing unique content that attracts the type of people you would want to work with.
Is it just me or am I the only one that thinks the term network marketing needs to die out and social network marketing needs to take it’s place?
Thanks for reading.