Content Creation To Feed The Fire

The second in our series of Starting An Online Business In Retirement is on the topic of content and copy writing

Create content and copy that will sell that product or service

This also very much goes back to the previous article where we talked about finding your perfect client and knowing their biggest problems and how your product or service can solve that problem for them

In this segment we’re talking about the content you create and how you write it so you get the right people to make the right decisions and as we describe it in this headline “feed the fire”

Without going into lots of detail here and overwhelm you unnecessarily here is the basic formula anything you are writing

1. Have a compelling headline that grabs attention
2. Make sure to address the problem or problems you product or service solves
3. Ensure the prospect is aware that you are the best person to solve their problem
4. Describe the product or service in a way that the prospect understands it’s benefit (don’t do the fatal features only thing where it all looks and sounds wonderful but doesn’t touch them at all)
5. Include any testimonials of people who have purchased or used your product or service (remember to ask for these and reward them for it)
6. Make sure to make an offer and ask for the sale (known as a call to action)

Whenever you create an kind of content or copy you have to put on the hat of your prospect or customer and ask the question WIIFM (what’s in in for me)? When reading your content your prospect must be asking themselves “will this make my life better in some way, shape or form”

In our next article we’ll talk about one of the best places to write this content

We can only touch on this topic in this article as we go into this in much more detail in our programs and courses

While you’re waiting for the next in the series of Starting An Online Business In Retirement check out one of our best loved training programs ‘Legendary Marketer’ as we we cover these aspects inside the program in more detail and shortcut your success. You can have access to our 15 day Business Builder Challenge for less than the price of a fancy coffee at Starbucks so why do all the hard work when it’s there waiting for you.

If you like what you see and this is for you then you will be able to get started building our own online business in your retirement with all the training needed to make it a success

“The years ahead are ours to win and cherish. We cannot let anything, least of all our age, stand in our way!”