VSCO, More Than Just Filters
Kevin Kwon

Nice work. I read the comments with great interest, to the effect that obscurity is a conscious decision by the VSCO creators. I’ve read studies about how only 16% of people who downloaded an app will give it a third try if they found it hard to use. 80–90% of downloaded apps are used once and then abandoned.

So it seems a conscious decision to make an app obscure to use, to appeal to “hipsters” might also be a decision to limit the market for your app. Not for me to say if that’s worth the tradeoff, but interesting thing to think about. Is it a conscious choice or less-than-ideal UX masquerading as exclusiveness?

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