So, while I don’t dislike this article, and am curious on the topic, I just have to say this: If I read another “trend” article written in pronoun case of the “Royal We” I am going to SCREAM! Basically it creates an entire essay as one long sustained hasty generalization fallacy. I taught writing for 15 years at the college level, and I have to say, this so-called “technique” makes me insane!